![]() ![]() When the user clicks on the link containing UTM code, it facilitates Google Analytics to track the particular channels, campaign ID, sources, content, or campaign terms the customers use to visit your website. Once the link is generated, you can copy the whole link and use it in your email campaign. Here is what a URL looks like after UTM tagging: This is how a URL builder looks like once you fill the required fields: ![]() The easiest and the best way to create a UTM code is Google’s URL builder which is convenient for beginners.
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